It’s hard to teach a grown man something new and even harder to change its habits. That’s why in our quest of building sustainability culture and an environmental conscious community we pay special attention to the little ones.

We love our collaborations with elementary schools and host educational tours at our sorting facility where we showcase different stages of the lifecycle of a piece of clothing that is no more needed by its owner.

The kids have the chance to know more about how harmful the textile waste could be to the environment and the importance of being responsible to the way clothes are worn and discarded.

They learn about the benefits of the re-use and recycling and see for themselves how much effort of so many people are needed to make sure every piece of clothing is properly recovered.

It’s incredibly satisfying to answer the questions of these curious minds, knowing that in 10 years’ time they would be responsible decision makers.

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