There’s no better time in the year to be good and do the right thing than Christmas.
We partnered with Paradise Mall, Sofia in an original campaign within their long-term Oxygen Project encouraging environmental conscious behavior and green city life.
The people were incentivized to bring and discard at least 5 kg of unwanted textiles at our specialized collection bins in return of a live Christmas tree.
With Let’s Make Christmas Green Again, the organizers wanted to highlight the importance of separate textile collection and recycling of textile waste.
The event turned out to be a smashing success with over 3 000 kgs of unwanted clothes collected within the course of the campaign.
All Christmas trees found a temporary home and later returned to be used again for the next year’s event. And we made sure that all the discarded textiles were properly recovered.