Working in close partnerships with NGOs and municipalities, participating in common events focused on responsible consumer behavior, sustainable fashion and art.

Collaborating with fashion retailers on campaigns and long-term initiatives that encourage separate textile collection and reuse.

Constantly strive to raise awareness about the negative impact of textile waste as an aftermath of the overproduction of new and low-quality clothing.

Educate about the concept of the circular economy, and how unwanted post-consumer textiles can be a valuable resource and their lifecycle extended by reuse and recycling.